Say goodbye to bland and hello to brilliant with our EDM designs at SLICK. We don’t just create email templates; we craft messages that demand attention and drive action. From eye-catching visuals to engaging layouts, we make sure every email you send stands out in crowded inboxes and makes a memorable impact. Ready to turn your email campaigns into must-open moments? Let’s create something that clicks.
EDM or electronic direct mail is an easy and cost-effective way of sending branded email marketing campaigns to your clients, customers, or database to promote sales, special offers, events, industry news, or general information about your business.
Our Perth agency can discuss the best email marketing solutions for you, and we can tailor our services to best suit the needs of your business. We recommend email marketing because it has the advantage of reaching many more people than social media platforms and is the preferred communication channel as it is a more professional medium and people expect to receive information through this channel.
EDM Marketing
As one of Perth’s trusted design agencies, Slick Design are the experts in email marketing. If you’re considering email marketing, or EDM, for your business, talk to our digital team today and we can discuss the benefits of implementing electronic marketing into your business strategy. Email marketing is highly measurable and allows you to access real-time metrics such as opens, clicks, bounces, forwards, shares, and more.
This data enables you to better understand what your customers want and expect from your email marketing, which can help you to increase sales. Hundreds of businesses in Perth and throughout Australia are already utilising email marketing, why not join them and start reaching a larger audience today.
At our Perth-based marketing agency, we work with popular email marketing platforms Campaign Monitor and Mailchimp. When establishing an email marketing campaign for our clients, we’ll create easy-to-use, custom templates and provide comprehensive training on how to navigate these platforms. These are all-in-one, integrated platforms that provide in-depth analytics which we can utilise to make any necessary tweaks to your campaigns to ensure they are always at their most effective.
Frequently Asked Questions
Everything you need to know about EDM design.
Yes. We can design the EDM and its supporting landing page as one connected campaign experience. Messaging, imagery, visual direction and calls to action are coordinated so the transition from the email to your website feels clear and consistent.
Effective design makes an email easier to scan, understand and act upon. Clear hierarchy, responsive layouts, brand consistency and well-positioned calls to action can improve engagement and click-through performance, although delivery, subject lines, audience quality and messaging remain equally important.
Yes. We can design internal newsletters, staff announcements, event communications, leadership updates and other corporate emails. Templates can be structured for recurring use while keeping information clear, accessible and aligned with the organisation’s brand.
SLICK primarily works with Mailchimp and Campaign Monitor, creating custom templates and providing platform training where required. If your business uses Klaviyo, we can assess the existing setup and scope the appropriate design, template and implementation support.
There is no single Australian benchmark, as results vary by industry, audience and email type. As a broad guide, an open rate around 30–40% can be healthy, but your own historical performance is often more useful. Privacy features can inflate opens, so clicks, conversions and unsubscribes should also be monitored.
The right frequency depends on audience expectations, content quality and the purpose of the emails. Monthly or fortnightly may suit many organisations, while retail brands may communicate more frequently. Consistency, segmentation and engagement data should guide the schedule rather than frequency alone.
Most subscription tasks receive an initial design or progress update within approximately two to three business days, with SLICK Pro offering priority turnaround within one to two days. Complex templates or accompanying landing pages may require additional time, so early access to approved content is important.
Yes. A SLICK subscription can cover ongoing EDM templates, campaign graphics, layout updates, landing pages and related digital assets. You can submit unlimited requests, with work prioritised and completed according to your plan’s active-task capacity.
We use responsive email layouts, supported coding methods and suitable fallbacks for features that email clients handle differently. Templates are checked across relevant screen sizes and email environments, with attention given to typography, image scaling, links, buttons and content readability.
Yes. We can create animated GIFs, branded graphics and custom typographic treatments for email campaigns. Because animation and web fonts are not supported consistently by every email client, we also plan suitable static and system-font fallbacks to preserve readability and visual quality.