Capricorn Metals

Brand strategy and web design for Capricorn Metals.


Client

Capricorn Metals is an gold producer headquartered in West Perth.

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Formerly Malagasy Minerals, and now focusing on gold, Capricorn Metals needed a new brand.

Developed from the astrological star sign Capricorn: “based on the Sumerian primordial god of wisdom and waters, Enki, with the head and upper body of a mountain goat, and the lower body and tail of a fish. The mountain goat part of the symbol depicts ambition, resolute, intelligence, curiosity but also steadiness, and ability to thrive in inhospitable environments”.

Pairing this with the horns of a ram creates the forceful, forward stance, reflective of Capricorn’s Metal brief of ‘aggressive growth’.