Strategy Services

[ 01_BRAND STRATEGY ]

Direction before identity.

Brand strategy defines what a brand needs to stand for before it becomes visual. We clarify positioning, messaging, audience, tone and strategic direction so the identity has a stronger foundation.


Core Deliverables

  • Brand discovery workshop
  • Brand insight report
  • Brand positioning
  • Messaging framework
  • Tone of voice direction

[ 02_CAMPAIGN STRATEGY ]

Campaigns with sharper purpose.

Campaign strategy helps brands shape a clear message, creative direction and rollout framework before execution begins. We define the idea, audience and assets needed to support more focused campaign activity.


Core Deliverables

  • Campaign concept
  • Audience and message framing
  • Creative direction
  • Rollout planning
  • Campaign asset planning

[ 03_CONTENT STRATEGY ]

Content with clearer structure.

Content strategy helps define what needs to be said, shown and prepared before design, development or campaign rollout begins. We structure content around user needs, business goals and practical delivery.


Core Deliverables

  • Content audit
  • Page content planning
  • Messaging recommendations
  • Content hierarchy
  • Media and asset planning

What stood out most was the effort SLICK put into truly understanding our business, our long term direction, and how our brand needed to evolve to support that journey. We couldn’t be happier with the outcome and are grateful for their continued partnership.

— Sheila Woods, Managing DirectorInterstaff

Engagement Options

Branding Projects

Website Projects

Subscription Plans

from $3,990

Frequently Asked Questions

Everything you need to know about starting a project with us.

Yes. Many clients come to SLICK before the scope is fully clear. We help define the problem, identify what is actually needed, and recommend the right path forward, whether that becomes a brand project, website project, subscription plan or a more focused piece of strategic work.

No. We can create a new brand from the ground up, or refine an existing brand that no longer feels clear, consistent or fit for purpose. A brand refresh can involve anything from minor visual adjustments to a more substantial repositioning, depending on what the brand needs to communicate better.

Web design defines how a website should look, feel and function for the user. Web development turns that design into a working website through code, CMS structure, integrations and technical setup. At SLICK, the two disciplines work closely together so the final website is not only well designed, but practical to manage and built properly.

Yes. Many SLICK projects combine strategy, design and development because those disciplines often work best when connected. A brand project may lead into a website, or a website project may require brand refinement, messaging, graphic design or ongoing support. We shape the scope around what the project actually needs.

Yes. After a project is complete, SLICK can provide ongoing design and development support through our subscription plans, as well as technical support plans for websites that need maintenance, monitoring and regular upkeep. This is suited to brands that need steady creative support, website improvements or reliable technical care without starting a new project each time.

A SLICK subscription plan typically includes ongoing access to design and/or development support across the month. This can include website updates, social graphics, print design, campaign assets, layout refinements, content changes and other essential creative tasks. It is designed for brands that need steady support without scoping a new project every time something comes up.

Not necessarily. A project is usually more efficient for a defined outcome with a clear finish line, while a subscription is better for ongoing tasks, updates and smaller improvements over time. A subscription may not be the cheapest option for one isolated task, but it can be more economical for brands that need consistent access to design or development support without repeatedly quoting each piece of work.

No. SLICK subscription plans are designed to stay simple, with no minimum terms, no lock-in contracts and no hidden fees. The plan is agreed upfront, so you know what level of support you have access to and what it costs each month.