Phase 01
The Brief & Strategy
Before designing a single asset, we needed to understand the complex landscape of international migration law and where Interstaff sat within it.
The Challenge
Interstaff had built a strong reputation over decades, but their visual identity and digital presence had not kept pace. They were perceived as traditional in an increasingly dynamic market. Their existing website was information-heavy, difficult to navigate for stressed visa applicants, and failed to communicate their premium enterprise-level capabilities to corporate clients.
The objective was clear: elevate the brand to match their authority, simplify the complex, and build a scalable digital platform that converts.
“We needed a partner who could translate the intense complexity of migration law into a seamless, reassuring experience for our clients.”
Sheila Woods, Managing Director – Interstaff
Phase 02
Brand Identity
Moving away from generic corporatism, we developed a visual system built on clarity, forward momentum, and trust.
Primary Typeface
Funnel Display
Sans Serif / Neo-Grotesque Display
Selected for its crisp, contemporary character and strong display presence. Funnel Display brings a modern, confident edge to the brand while maintaining clarity across headings, digital interfaces, and key communication touchpoints.
Colour System
Phase 03
Digital Platform
We engineered a bespoke CMS architecture and intuitive frontend to serve two distinct user groups: anxious individuals and high-volume corporate HR teams.
Streamlining Complexity
The legacy website suffered from severe information overload. We completely restructured the taxonomy, introducing a dynamic ‘Visa Finder’ tool that guides users through a series of simple logic questions to land them on the exact service page they require.
Built on a headless architecture, the new platform delivers lightning-fast page loads, crucial for international users accessing the site from varying network conditions across the globe.
