EDM or Electronic Direct Mail is an easy and cost effective way of sending branded email campaigns to your clients, customers or database to promote sales, special offers, events, industry news, or general information about your business. It has the advantage of reaching many more people than social media platforms, and is the preferred communication channel, as it is a more professional medium and people expect to receive information through this channel.

EDM’s are highly measurable, and allow access to view real-time metrics such as opens, clicks, bounces, forwards, shares, and more. This means that with EDM’s you can hone in on what your customers want and expect, therefore increased sales.

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