Developing engaging copy that communicates with the reader across a variety of media platforms is key to the success of a brand’s identity.
This is particularly important for web content where succinct to-the-point copy is vital in keeping the online reader engaged. Like our other services, our copywriter is flexible and will work closely with the client to ensure messages are clearly communicated. Copy can be created from scratch or refined from existing raw material.
- Importance of brand tone of voice & creating a brand’s language identity
- Impact on reaching target audience – considering what will speak to / connect with target demographic
- Ensuring copy is succinct to quickly & easily relay information without losing reader’s attention (particularly for web with short user attention spans)
- Ensuring copy is applicable to the media that will be used
- Copy can be created from scratch from a brief, or raw copy can be supplied and just fine-tuned
- Copywriter very flexible and will take the time to make it work for the individual